Why Ease Of Implementation
Is A Priority For Publishers Renewing Their CMS
Being locked into a content management system (CMS) that can no longer meet your publishing needs – such as the ability to publish content to different locations in varying formats – can hurt your business.
At the same, renewing your CMS – something that sits at the heart of your daily publishing activities – can be a daunting task. That’s why ease of implementation is a top priority for publishers looking to renew their CMS.
Minimize manual processes and human errors
Over time, publishers accumulate authors and publications. As lists grow, managing consistency across ever-increasing volumes of creators and content becomes more and more challenging without the right digital tools. Upgrading your CMS becomes essential.
Throw into that mix the need to repurpose content, publishing it in different places at the same time. Take educational materials – like an academic textbook – for example. An education provider might request printed copies, but they could also need it in a digital format for an e-learning portal.
Without a publishing platform that can centralize and standardize the creation and distribution of different publications, users are forced to resort to manual ‘copy and paste’ techniques to get content delivered to the right places. This not only takes time, but leaves the door wide open to human errors.
Make it easy to work with external authors
You might publish the work of technical authors, but are they all specialists in CMS? Rather than training external authors to become technical experts in content management, it’s beneficial to find a platform that anyone can pick up and use with minimal training. This helps to keep down training costs, and reduce errors such as publishing content to the wrong place.
Another benefit of a CMS designed for publishing professionals is that it can be built around specific workflows and editorial processes. With some inbuilt CMS functionality, edits go live straight away without passing the eyes of an editor. In contrast, what most publishers are looking for in a CMS is support for the editorial process, ensuring minimal errors and high-quality content in whichever format it appears.
Chances are, your authors – both internal and external – have their own preferred writing tools, like Microsoft Word. The benefit of PublishOne is that it integrates with multiple writing and editing tools – so there’s no need to take people out of their comfort zone or give them something new to learn just for the sake of it.
Keep content safe – in two places at once
Companies using a CMS like WordPress typically house all of their content in a single data center or on premise. Backups are regularly made so that if something goes wrong – it’s retrievable. The problem is that if the data center goes down, it can be a complicated and time-consuming process to restore any ‘lost’ data.
The beauty of PublishOne – built on Microsoft Azure – is that data is held in two places at once – the original data is replicated in a secondary data center. That means if one location has a problem, it’s still ‘business as usual’ for end-users. This is a seamless feature that eliminates downtime and improves business resilience and continuity. The best part? Users won’t even notice when it kicks in.
Simple implementation from PublishOne
At PublishOne, we understand that replacing an outdated CMS can be overwhelming. That’s why we keep things simple. Here’s how it works:
- We import all your files into PublishOne and automatically create the necessary infrastructure on Microsoft Azure.
- With all your content in PublishOne it’s time to review how you want it to appear in the system. You tell us which file types, metadata, and workflows you’d like to have.
- We set up your PublishOne space to meet your requirements, and it’s ready to go!
What’s important is that our relationship with you doesn’t end there. We’re always on hand to help you refine workflows and develop functionality that can benefit your business. We do this through ongoing customer support and our yearly Advisory Council events.
See just how easy it is to implement PublishOne. Contact us