Speed Versus Quality:

Whatever your in-house approach and processes, publishing is a pipeline and a collaborative effort which relies on the contribution of different people and different points in the value chain. Content needs to go through different steps in order to be complete and ready for publication. Following and progressing this process means communicating the status – something that’s not straightforward to do when those involved are using different tools or located in different places.

From an editorial perspective, engaging and onboarding authors into proprietary editing software can be a challenge – especially when they’re reluctant to stop using their favourite writing tools, such as Microsoft Word. For many authors, producing content in Word then emailing across to their editor can seem logical and straightforward. Until it comes to editing. Sending emailed documents back and forth creates multiple versions, and adds a layer of complication and uncertainty over the most correct and up-to-date version.

It’s far better to have one document as a single source of truth for everyone involved with content production, giving total transparency to the publishing pipeline.

Quicker Quality Checks
Whether your publication is going out in print, digital, or both, getting the quality right is essential. This is especially true when an author is viewed as an industry expert to whom others in the field look for guidance. Out of date information, or content strewn with errors, can seriously impact their profile and inflict lasting damage on their reputation. At the same time, publishers have a duty to their readers to provide up-to-date information in a timely fashion. Can you really have quality quicker?

What you need is a single pane of glass over all of your content for everyone involved in its production. No matter whether you’re writing the content, copy editing, or checking structure, it can all be done in one place without creating multiple versions. Improving visibility makes it easier to track changes, especially when you’re dealing with long and highly-complex texts. When it comes to structure, using templates makes it easy to create and re-use formatting for similar text types, saving valuable time on correctly presenting the copy.

Support For Technical Writers
Authors of technical content, like taxation or legislation, are focussed on producing content. They shouldn’t need to have the mind of a software engineer to get their job done.

To get the best result online or on the page, writers need to understand the logic of a publishing platform without needing to deep dive into the technicalities. There’s no need for them to get involved in uploading content or formatting text correctly. All of these things can be handled separately.

A publishing platform should be frictionless, sitting in the background and enabling authors to get on with what really matters, rather than being at the end of a telephone call with tech support trying to understand how the software works. This saves valuable time, so publishers get new high-quality content out the door much quicker.