How Buro Zero supports large-scale publishing

The Challenge

Content management systems – such as WordPress – are ideal for publishing low volumes of regular content, such as a company blog. They can also be adequate for smaller publishing houses where a handful of people are responsible for editing and uploading content.

Where these types of solutions tend to come up short is in the context of larger publishing houses, which can have various imprints, hundreds of authors and editors, and multiple external contractors. That’s partly due to the scalability required, and partly because not everyone works with content in the same way.

When you’re dealing with high volumes of people and content, without a standardized process or clear oversight, it can quickly lead to inconsistencies and errors – such as articles appearing in the wrong format and in the wrong place on a website. That can become a major issue for publishers handling a range of content types such as news, journals, and books.

Large publishers need a content management solution that offers visibility, scalability, and reliability. This helps them to ensure consistency, meet demand, and deliver quality content. It’s a scenario that Buro Zero knows all too well.

The Solution

It was whilst Buro Zero was developing a WordPress website to house the knowledge portals, books, and courses of public affairs publisher Berghauser Pont that they first connected with PublishOne. The company already used PublishOne’s editorial platform and needed to integrate it with the frontend of their website, built by Buro Zero. It proved to be a powerful partnership.

Since then, Publish One and Buro Zero have provided similar solutions to other large publishing houses in the Netherlands, including a new platform for a large public services provider, with 20,000 end-users and 75 people publishing content.

With many web builders, the built-in CMS usually requires a lot of technical expertise. This creates a barrier for authors and editors who are not experts in software development. Templates can only go so far in helping people get their content in the best shape for publication.

Having PublishOne – a single, easy-to-use platform – to handle all published content, helps authors and editors get it right. That’s because it’s designed for non-technical users. There’s no need to train external contributors, authors, and editors on new writing and editing software, they simply bring their favorite tools – such as Microsoft Word – into the PublishOne environment.